Boss Zhang

Xinjiang Region

Charleston Franchise

"I'm a post-90 generation from Shandong. For the past few years, I've been doing business in Xinjiang with my parents. Originally, I ran a milk tea shop in a mall. When a suitable space became available, I decided to expand into a new venture. After comparing multiple options, I chose the eyewear sector. Interestingly, I have a special connection with Charleston: back in 2018, I worked at their industry-university-research base in Jinan and had a good impression of the brand. At that time, I communicated online with investment manager Yangyang and compared other competitors. I was highly impressed by Charleston's comprehensive support system and industry strength. Since Xinjiang is far from headquarters, I didn't make a special trip to Shandong for an on-site visit; instead, I completed the partnership agreement entirely online. A special thanks to Teacher Cheng, who personally came to guide our store opening. His meticulous and dedicated support throughout the process made everything smooth—I never had to worry about a thing. Today, both the milk tea shop and the eyewear store are running simultaneously, with operations managed efficiently. Overall, the store-opening experience has been exceptionally satisfying."

Kaifeng Maternal and Child Health Hospital, Henan

Henan Region

Charleston Franchise

"As a children's health hospital, we were integrating optometry services and had explored numerous channels, even visiting the Danyang eyewear wholesale market. However, we couldn't find a mature solution tailored for hospital settings. After learning about Charleston and having in-depth discussions with Manager Wan, I was highly impressed by their brand-exclusive business model, which effectively avoids homogeneous market competition. What stood out most to me was the headquarters' 365-day continuous full-cycle operational support system. This enables hospitals to launch and operate optometry programs with low barriers, making the process truly effortless and worry-free. To further verify their capabilities, we brought hospital leadership to visit the headquarters in Jinan. After thoroughly understanding their business model, product systems, and support policies, we officially established a partnership. Over the past three-plus years of operation, the project has run smoothly with high approval from the hospital. Our collaboration remains stable, and the hospital's optometry sector continues to grow steadily, validating the feasibility of Charleston's comprehensive model for integrating optometry services into medical institutions."

"I spent 15 years in the F&B industry before pivoting to eyewear—a sector where I started with zero experience. After joining Charleston, I mastered optometry and dispensing through the HQ's step-by-step, end-to-end training program. Today, I confidently deliver professional eye exams on my own, earning strong customer trust through standardized, high-quality service. The HQ provides year-round operational support that steadily drives store traffic. We benefit from strict quality control on branded frames and lenses, plus a unified, standardized after-sales system—so you never worry about product issues or post-purchase disputes. Switching industries was seamless thanks to Charleston's comprehensive backing, resulting in stable, stress-free operations."